The Financial Brand, referring to CFTE’s Fintech Job Report, proposed a different direction for transitioning banks

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The Financial Brand is an electronic communication platform that focuses on retail bank and credit union communication and management challenges. It is the one-stop-shop for C-level bank representatives searching for the most up-to-date thinking, ideas, and data on how financial services providers construct their identities.

What is interesting to highlight is that, building on CFTE’s research for the Fintech Job Report, they have questioned, “who is available to be hired that will implement all this new technology”, in response to surprising revelations of the report. Proposals were brought as originating from “young people more skilled in technological applications than financial knowledge, but who are willing to absorb enough of the latter” and “people already in financial services who are open to retraining”.

The article also featured an interview with CFTE’s co-founder, Tram Anh Nguyen. Notably, she stated, “The main thing that comes out from the report is that technology constitutes the core competency that is needed… If you don’t understand technology, I think you can’t do any jobs with Fintech”. She also proposed that for the current day, “…success factors are the same as those for Amazon, which are customer centricity, real-time interactions and product innovation, thanks to technology. That means banks and credit unions need to adapt to these factors, or become totally obsolete because of new competitors that use these new tools”.


About CFTE:

CFTE is a global knowledge platform in digital finance that aims to liberalise education by making learning about the biggest technologies and trends in finance accessible to anyone. We help people build skills to transform their careers with courses that go beyond traditional learning. At CFTE you can learn from those steering the biggest developments in the financial sphere – from global CEOs to disruptive entrepreneurs hailing from Starling Bank, UBS, Mastercard, IBM and other large institutions. To help meet every learner’s goals, CFTE offers Specialisations to get certified in any area of digital finance as well as continuous learning material to stay on top of the latest trends in digital finance 365 days a year on THINK. From beginner to master, at CFTE there is something for everyone.

Contact details:

Press Contact: press@cfte.ecucation

Partnership Contact: partners@cfte.education

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Frequently Asked Questions

The Centre for Finance, Technology & Entrepreneurship (CFTE) is a global education platform that aims to equip financial professionals and organisations with the necessary skills to remain competitive in a rapidly changing industry. Our leading training programmes, curated by global industry experts, help talent build skills to join the digital revolution in finance. CFTE’s courses are globally recognised with accreditations from ACT, IBF, CPD, SkillsFuture and ABS.

At CFTE, our mission resonates with every learner’s goals to rapidly advance in their career, to thrive in their next project or even to lead the disruption in finance with their own venture. To help you do this, CFTE gives you the tools you need to master the right skills in digital finance. We bring exclusive insights from leaders that are steering the developments in the financial sphere from global CEOs to disruptive entrepreneurs. With CFTE you don’t just learn what’s in the books, you live the experience by grasping real-world applications.

If you are looking for rich insights into how the Financial Technology arena is transforming from within, we can help you get the latest knowledge that will stir things up in your career. CFTE offers leading online programmes in digital finance, covering an expanse of topics like – Payments, AI, Open Banking, Platforms, Fintech, Intrapreneurship and more, that will help you conquer the financial technology landscape. With this expertise at your disposal, you will be on track to turbocharge your career.

You will be learning from a curated line-up of industry leaders, experts, and entrepreneurs hailing from Fortune 500 companies and Tech Unicorns, among others. They will each be presenting their knowledge and experience in the field of digital finance. No matter if you are embarking on a new journey or fortifying your role, these lecturers and guest experts will guide you through the perspective of established institutions like – Starling Bank, Wells Fargo, tech giants like – Google, IBM, successful startups such as – Kabbage or Plaid, among many more!