The Financial Brand, referring to CFTE’s Fintech Job Report, proposed a different direction for transitioning banks

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The Financial Brand is an electronic communication platform that focuses on retail bank and credit union communication and management challenges. It is the one-stop-shop for C-level bank representatives searching for the most up-to-date thinking, ideas, and data on how financial services providers construct their identities.

What is interesting to highlight is that, building on CFTE’s research for the Fintech Job Report, they have questioned, “who is available to be hired that will implement all this new technology”, in response to surprising revelations of the report. Proposals were brought as originating from “young people more skilled in technological applications than financial knowledge, but who are willing to absorb enough of the latter” and “people already in financial services who are open to retraining”.

The article also featured an interview with CFTE’s co-founder, Tram Anh Nguyen. Notably, she stated, “The main thing that comes out from the report is that technology constitutes the core competency that is needed… If you don’t understand technology, I think you can’t do any jobs with Fintech”. She also proposed that for the current day, “…success factors are the same as those for Amazon, which are customer centricity, real-time interactions and product innovation, thanks to technology. That means banks and credit unions need to adapt to these factors, or become totally obsolete because of new competitors that use these new tools”.


About CFTE:

CFTE is a global knowledge platform in digital finance that aims to liberalise education by making learning about the biggest technologies and trends in finance accessible to anyone. We help people build skills to transform their careers with courses that go beyond traditional learning. At CFTE you can learn from those steering the biggest developments in the financial sphere – from global CEOs to disruptive entrepreneurs hailing from Starling Bank, UBS, Mastercard, IBM and other large institutions. To help meet every learner’s goals, CFTE offers Specialisations to get certified in any area of digital finance as well as continuous learning material to stay on top of the latest trends in digital finance 365 days a year on THINK. From beginner to master, at CFTE there is something for everyone.

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