A wave of outrage followed after WhatsApp began to notify its users to accept the changes. Many users turned to social networks to express their discontent and clamoured for alternatives to the messaging app. It was not too long before users began to jump ship. In the past few days, the world witnessed the number of downloads of applications like Telegram and Signal skyrocketing.
One applies to users who reside in the “European Region” (link), which includes, the countries of the European Union and the United Kingdom (even post-Brexit); and,
the other applies to users residing in any other territory or country in the world, including, the USA, Canada, Singapore and India among others. (link). There are some exceptions applicable to the State of California and Brazil.
|European Region Notification||Rest of the World Notification|
Does Facebook now have access to my chat messages?
In this regard, two relevant clarifications are worth making:
- There are only two situations where the message is temporarily stored on the WhatsApp servers, albeit in encrypted form (but nothing has changed about this). The first is in the case of undelivered messages, when for example, the recipient is offline. The second is in the case of media (photos and videos) that become popular, to make sharing technically easier and more efficient.
- The end-to-end encryption that is applicable to messages in the chat, is not applicable to the storage of the messages (backup) by the service providers chosen by the users (e.g. GoogleDrive, OneDrive, iCloud, etc.). But then, we are out of the “WhatsApp” environment.
Changes Applicable in the “European Region” (including the European Union and the United Kingdom):
Therefore, in the case of the “European Region”, data that WhatsApp shares with other entities within the Facebook group cannot be used, for example, to improve the services of these other entities or for their marketing campaigns. The data is shared so that WhatsApp receives services that allow it to ensure the security and integrity of the application, improve its services and its user experience, and design its own marketing campaigns.
This is yet another example that the European Union’s efforts to protect its citizens’ data has been fruitful. Nevertheless, the Facebook group is in discussion with Irish data protection authorities on their data sharing practices and policies for the “European Region” and there may be news in the coming months.
Changes Applicable to the Rest of the World (including the USA, Canada, India, Singapore, etc.):
Though WhatsApp is sharing data with other Facebook entities, it is true that chat messages between friends and family will not be shared. However, this is not a reason for users to breathe a sigh of relief. The type of data shared with other entities in the Facebook group is more than enough for the organisation to know increasingly more about its users and to use that information to influence behaviour. This is definitely an alarming concern.
According to WhatsApp’s clarifications, this interaction and data sharing can happen in three contexts (link):
- Enabling customer service. This encompasses chats with businesses when users need to ask questions, make a purchase or are seeking helpful information.
- Discovering a business. When individuals discover businesses through ads on Instagram or Facebook, often these show a button which directs one to messaging businesses directly on Whatsapp. Clicking on these ads will be used to personalise ads on Facebook.
- Shopping experiences. The next element is online shopping. Certain businesses that have shops on Facebook or Instagram could also have a shop on their WhatsApp business profile. This will allow users to view products on Facebook and Instagram shops, while also allowing one to shop directly from WhatsApp.
Why is this relevant? The Big Picture
Ultimately, WhatsApp’s data sharing practices and policies will not be far different from other social networks (and many other apps) that we use on a daily basis, for which we do not pay with coins and cash, but rather with our data or attention. This means that the decision whether to continue using WhatsApp, based on its data sharing practices and policies should not have a different outcome as compared to other apps like Facebook, Instagram, Messenger, TikTok, YouTube, Gmail, etc.
Today there are alternatives to social networking apps as well as other apps that focus on user data privacy (DuckDuckGo, Telegram, Signal, ProtonMail, etc.). Fortunately, this is an alternative today, but it does not mean it is the only legitimate one. After all, everyone should define for themselves how much of their privacy and free will they are willing to sacrifice for the sake of convenience.
Even so, we should all be aware that greater integration between platforms, means that greater amount of data is held by the same entities and consequently, will result in the greater centralisation of data. This greater centralisation of data has many alarming implications that can lead to easier identification of an individual and his/her personal, family, social, economic context, etc. It can be easier to understand, anticipate and influence an individual’s behaviour (link). It can also create significant barriers to entry for other business operators, which will tend to result in monopolies or oligopolies, fewer alternatives and subsequently, less freedom. This will inevitably also have significant risks to the foundations of our democratic society.
As we enter the future that is increasingly digitally enhanced, we must tread carefully, be aware of tech giants’ privacy policies and not accept them blindly. If we stay informed and make decisions wisely, we may just be able to escape the clasp of invasion of privacy and avoid being controlled by algorithms that feed on our data.
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