In the dynamic world of marketing, Generative AI is rapidly reshaping how businesses engage with their audiences and optimise their strategies. As excitement around this disruptive technology grows, finding the right resources with the information accessible can be overwhelming.
Many Generative AI courses dive into complicated technical details, and are made primarily for those with a strong tech background, only a very few of these courses are designed to be accessible to marketers of all levels.
To make your search easier, we’ve carefully assembled a list of Generative AI courses tailored for marketing. This list features a foundational-level course from CFTE, specifically designed for professionals in financial institutions, marketing associations, and content and PR agencies. There are also beginner courses from universities such as University of Adelaide and University of Virginia as well as Meta. CIM offer an intermediate level course for those who already have a strong foundation in Marketing with AI. This guide is designed to help you navigate the options and find the perfect course to enhance your skills and leverage Generative AI to drive innovative marketing strategies.
1. CFTE's Generative AI for Marketing in Financial Services
The course enables you to understand the current implementation of Generative AI. You will be able to apply the strategic framework to your team, learn how to use AI responsibly by identifying the opportunities, data management, ethical consideration and regulations worldwide. This accredited course will also teach you how to use the cutting-edge Generative AI tools in marketing from market research to campaign planning.
You will get the chance to understand the Generative AI applications in marketing and how other companies are implementing Generative AI to drive successful outcomes and increase conversion rates. This programme is tailored to equip you with the skills to navigate this transformation and be ahead of the curve. You will delve into the strategic integration of AI into your marketing plans, equip yourself to use predictive analytics and AI-generated insights to make informed marketing decisions, and learn about responsible AI usage, including addressing issues of bias, transparency, and data privacy, ensuring that your AI implementations are ethical and compliant with regulations.
CFTE’s course also look at real use cases, an example would be Klarna, who launched an AI assistant powered by OpenAI, now live globally for one month. This case shows the importance of AI in marketing in terms of efficiency and profit making. Another use case explored in the programme would be Nike’s innovative “Never Done Evolving” ad campaign which features AI-generated avatars of Serena Williams from different tournaments and eras.
Features
Target Audience
Anyone from Chief Marketing Officers to Partnership and communication associates
Format
Self-paced, fully online
Level
Foundational
Time to Complete
15-minute lesson per day over 6 weeks
Add-Ons
Live Sessions, Lifetime access to community with 10K visionaries
Instructors
1. Huy Nguyen Trieu, Co-founder and Programme Director, CFTE; Former Managing Director at Citi.
2. Igor Pejic, Author, Keynote Speaker, PO Payment, Head of Marketing (one of EU’s largest banks), publisher “The New Frontier”
Topics
1. Generative AI Fundamentals
2. The Landscape of Generative AI
3. Current landscape of Generative AI in Marketing
4. Applications and use cases of Generative AI in Marketing
5. From Theory to Practice: Practical Approach
6. Opportunity and risk in Marketing
Use Cases
Navigate key Generative AI tools, Data, Risk, Privacy and Ethical considerations
Accreditation
CPD Accredited
Pricing
GBP 450
2. Meta's GenAI in Social Media Marketing
Features
Target Audience
Anyone who is interested in marketing or social media
Format
Self-paced, fully online
Level
Time to Complete
Add-Ons
Shareable certificate
Instructors
Anke Audenaert, CEO and Co-Founder of Aptly
Topics
1. Understanding Generative AI: An Overview
2. Exploring Different GenAI Technologies
3. Applications of Generative AI in Business
4. Navigating the Challenging: Concerns with AI
5. Streamlining Ad Creation with GenAI
Use Cases
Enhance your social media strategy, target your audience and streamline your social media content creation.
Accreditation
N/A
Pricing
GBP 38
3. CIM's AI Marketing Strategy and Tools
Features
Target Audience
Marketers looking to effectively integrate AI technologies, as well as those seeking a comprehensive understanding of various AI tools used in marketing
Format
Self-paced, fully online
Level
Time to Complete
24 Hours
Add-Ons
N/A
Instructors
Imran Farooq, Course Director – AI Marketing Strategy at CIM
Topics
1. Explore the use of AI across text, audio, video, and image content creation (including Chat GPT, Claude, Gemini, Midjourney, DALL-E)
2. Review leading generative AI tools, assessing features, capabilities, and suitability across applications
3. Explore AI’s diverse applications in software development, coding, analytics, customer service, and productivity enhancement
Use Cases
Integrate AI technologies, Develop tailored AI-driven marketing strategies using advanced tools
Accreditation
CIM Accredited
Pricing
GBP 525
4. UOA's Harnessing AI in Marketing and Communication
Features
Target Audience
Professionals just starting out in marketing roles and at learners with no prior knowledge of marketing
Format
Self-paced, fully online
Level
Time to Complete
Add-Ons
Tests to validate your learning
Instructors
David Rawlings, marketing professional with 30 years experience in industry
Topics
1. What you need to know about AI
2. Using AI for text-based content
3. Using AI for visual-based content
4. Using AI for measurement, analysis and planning
Use Cases
Visual-based elements, Using AI for external text-based content
Accreditation
CPD Accredited
Pricing
GBP 99
5. UOV's Artificial Intelligence in Marketing
Features
Target Audience
Anyone interested in AI with no prior knowledge of marketing
Format
Self-paced, fully online
Level
Time to Complete
Add-Ons
11 Quizzes
Instructors
Rajkumar Venkatesan, Professor of Business Administration at the Darden Business School at the University of Virginia
Topics
1. What is AI
2. Networks and network effect
3. Data driven AI
4. AI relationship moments
Use Cases
Using AI for external text-based content, innovations that have enabled the Washington Post to compete with the New York Times in the digital space
Accreditation
UOV Accredited
Pricing
GBP 61
