London, 20 May 2024 – CFTE launches an online certification on Generative AI in marketing. This programme is designed to provide a solid grounding in Generative AI for marketers and content creators.
Developed specifically for the marketing sector, the programme caters to professionals including senior leaders & executives, as well as those in strategy, content creation, and customer engagement teams. The course format is bite-sized, continuous, and updated knowledge—15 minutes per day over six weeks—to complement a modern business schedule.
Participants will get a chance to build their knowledge of Generative AI and gain expertise in its practical application in marketing. The programme features contributions from senior lecturers Huy Nguyen Trieu, co-founder of CFTE and Igor Pejic, fintech expert and author of Big Tech in Finance and industry experts at leading companies, providing a blend of structured learning, expert insights, industry applications and hands-on projects.
60 % of organisations have already implemented or are exploring generative AI in marketing mentioned in a Capgemini research. The power and the yet untapped potential of Generative AI have led to the transformation of the marketing sector, improving efficiency in business tasks and enhancing processes throughout entire organisations.
The opportunities presented by Generative AI tools are undeniable and can be utilised by knowledge workers across all seniority levels—from executives to junior staff. The disruption of Generative AI across business functions highlights the need for upskilling in Generative AI across the industry to capture the opportunities and intricacies of the technology.
“The impact of AI is not incremental but disruptive. It will significantly impact many roles and skills in marketing. It is no longer about why, but how to upskill people with the latest and practical knowledge,”
Huy Nguyen Trieu, Co-founder of CFTE
“Generative AI will be more transformative for marketing than any other technology in recent decades. Each marketeer should make sure to level up and is not left behind. Generative AI in Marketing teaches you how AI will transform all areas of marketing, how pioneers are deploying it to boost performance and slash costs, and how to use the most important GenAI tools and up your game immediately,”
Igor Pejic, fintech expert and author of Big Tech in Finance
About the Generative AI in Marketing Course
Since the AI in Finance Academy launched in 2018, CFTE has been dedicated to AI knowledge within various industries. Our community spans Singapore, Europe, and MENA, with leading experts from renowned companies. To address the industry’s need to seize the opportunities of Generative AI, CFTE is launching a certification to prepare the marketing workforce to utilise Generative AI at scale.
The course consists of structured knowledge, use-cases, hands-on projects, and expert insights to give participants a well-rounded understanding of the application of Generative AI within marketing.
The curriculum is divided into six chapters:
- Fundamentals of Generative AI in Marketing – The foundational components of Generative AI in the context of marketing.
- The Landscape of Generative AI – 3 layers of landscape from model provider, infrastructure vendor to application provider
- Current landscape of Generative AI in Marketing – Traditional approaches vs AI-driven approaches in Marketing
- Applications and use cases of Generative AI in Marketing – Generative AI applications and current initiatives and use cases in marketing
- From Theory to Practice: Practical Approach – Project showcasing including using Generative AI for market research, campaign creation, content creation, etc.
- Opportunity and risk in Marketing – Advantages and key success factors of implementing AI and ethical consideration
About CFTE
The Centre for Finance, Technology & Entrepreneurship (CFTE) is a global education platform that aims to equip financial professionals and organisations with the necessary skills to remain competitive in a rapidly changing industry. With offices in London, Singapore, Hong Kong and Abu Dhabi, CFTE partners with Fortune 500 companies to build their knowledge in Financial Technology, whilst simultaneously supporting their digital transformation process. Our leading training programmes, curated by global industry experts, help talent build skills to join the digital transformation of finance.
Contact
Press: press@cfte.education
Partners: partners@cfte.education
Point of contact – Kanishka Joshi, Product Lead at CFTE (kanishka@cfte.education)
