London, 19th June 2021 – James Bickerton, the Head of Experience Design at Synechron, has joined CFTE’s Expert Network of more than +200 CEOs, Executives, Entrepreneurs to teach the biggest trends in financial technology. James’ course on ‘Human-centered Design’ is created to help financial services professionals and students explore what Human-centered design is, why it’s important for financial services and how it can be used in an organisation to make products and services customers and employees will love.
CFTE is shifting gears, as it brings in more of the industry’s finest experts to join the CFTE Expert Network to help share their expertise with the burgeoning finance world that is increasingly becoming technology-driven. CFTE’s expert community hails from some of the largest financial institutions to the most innovative startups. They carry forth CFTE’s mission to bring a disruptive change in the way finance is traditionally taught, by sharing their knowledge and authentic experience to the global ecosystem on topics that actually matter in Finance.
James is the perfect coach to teach those eager to navigate about Human-centered Design, since his passion and craft both lie in the pursuit of understanding the balance between brand, experience and value. He has 20 years of experience working with leading brands like Timberland, Sony and Cadbury to create award-winning digital advertising campaigns, to more recently globally recognised experience design for HSBC, Virgin, Visa and start-ups Tido Music and Farepilot. He now resides at Synechron UK, as the head of experience design helping financial institutions build next-generation experiences.
James Bickerton draws from his years of industry involvement in creating an exceptional experience, product, and service design to give learners valuable insights to boost their knowledge and growth in the field. His course introduces the concept of Human-centered design by laying down the core principle that every problem is solvable. He teaches learners that by flipping the traditional perspective of building products and services that is right for the institution to focus on the customer or end-user. The course will be sure to equip you with techniques and tools that you or your team need to create game-changing products, services and digital experiences.
The course is broken down into 3 key chapters:
- What Is Human-Centered Design
- Why Human-Centered Design Is Important For Financial Services
- How To Apply Human-Centered Design To Financial Services
This course with James Bickerton on ‘Human-centered Design’, brings in an element of practicality and expert-led knowledge that is far from the insights that can be gained from anywhere else. Giving you access to learnings directly from experts, you can be sure to help professionals to understand customer pain points from a product or service, organise these findings and apply them to create products like no other.