Top skills to work in Marketing & Communications in Fintech | 2023

Share on facebook
Share on linkedin
Share on whatsapp
Share on twitter
Share on email
Marketing
Share on facebook
Share on linkedin
Share on whatsapp
Share on twitter
Share on email

What is Marketing & Communications in Fintech?

The Marketing and Communications team are responsible for the activities that engage with the Fintech’s current and potential customers, building a strong relationship with them, as well as promoting the product to a wider audience. The nature of this role can vary greatly, from more creative tasks, such as copywriting, creating digital marketing campaigns and materials, to more analytical tasks, such as designing marketing automation flows or CRM integration.

The pay scale for Marketing & Communications range from $41k to $149K per annum. Qualifications for these roles include bachelor’s degree in a relevant field is sometimes required. Typically, previous extracurricular or professional experiences in a similar position is required.

To learn more on the how to thrive in product management roles in Fintech, read more here.

Fintech jobs

Top skills to to work in Marketing & Communications in 2022

Marketing & Communications roles in Fintech require one to be equipped in:

  1. Hard skills such as Microsoft suite, marketing automation, web analytics etc.
  2. Soft skills such as communications skills, Cross-functional collaboration etc.
  3. Mindset such as customer centricity, attention to detail etc.
  4. Industry Knowledge such as professional experience, understanding Fintech trends etc.

Is work experience needed to to work in Marketing & Communications?

Experience in similar roles are quite important in Fintech or tech companies. In Marketing & Communications roles are responsible for the activities that engage with the Fintech’s current and potential customers, building a strong relationship with them, as well as promoting the product to a wider audience. The nature of this role can vary greatly, from more creative tasks, such as copywriting, creating digital marketing campaigns and materials, to more analytical tasks, such as designing marketing automation flows or CRM integration. However, these alone are not enough as certifications in the specific roles are mostly sought after in job descriptions.

How to become a Marketing & Communications ideal candidate in Fintech?

Certifications: Undergraduate degree are sometimes required in sales, marketing or communications, however, professional experience is highly sought after.

Experience: Experience in similar roles across industry are quite sought after especially in technical experience of software may require a candidate being aware of the company’s operations or the industry knowledge.

Skills: While hard skills and industry knowledge is important in getting interviews and jobs. Soft skills and mindsets go a long way in building your Fintech career.

Top Marketing & Communications roles in Fintech

Growth Marketer

This is typically not an entry-level position and requires previous professional experiences in a similar role. Growth marketing is a highly analytical and data-driven for this reason, methods such as A/B testing are also commonly used.

Communications

Prerequisites for this role will vary depending on seniority, however, having a relevant professional background is standard. For entry-level positions, these skills can be gained through extracurricular activities or projects. A bachelor’s degree in communications or journalism could be an asset during the application process, however, it usually isn’t a requirement.

Copywriter

Copywriting is seldom an entry-level position in FinTech, therefore, previous professional experience in the field is usually required. An interest in UX and UX-writing is also beneficial. A university degree is not a common requirement, however, degrees in essay-based degrees such as English or History might be an asset. Instead of academic qualifications, employers will typically ask for examples of previous work. Finally, knowledge and interest in Fintech is highly desirable

CRM

Typically, a minimum of 2-3 years experience of working with CRM & Marketing Automation is required as well as a BA degree. A bachelor’s degree in Information Technology, Business and Marketing or any other related fields is an advantage but fundamentally, a university degree is required regardless of the discipline.

Performance Marketing

Prerequisites for performance marketing include at least 3+ years of experience designing for marketing campaigns with a Bachelor’s degree or equivalent practical experience. Those in performance marketing have a strong understanding of analytics, testing and metrics, as well as a good knowledge of other markets.

Marketing Automation

Prerequisites for entry level positions include 3+ years experience working within CRM & Marketing Automation and
other analytical tools to ensure customer understanding and campaign results. For managerial roles, 5+ years of experience is usually required. A Bachelor’s degree with a focus in Marketing, Information Systems is desirable but any discipline is acceptable.

Conclusion

These roles offer opportunities from entry level to senior positions with companies mostly interested with professional experience or a bachelor’s degree. Understanding a company’s specific needs and the skills required in your role goes a long way in switching industries or Fintech sectors for Marketing & Communications roles. Read more here

Fintech jobs

Learn the skills of Fintech

Learn the skills of Fintech

More To Explore

Frequently Asked Questions

The Centre for Finance, Technology & Entrepreneurship (CFTE) is a global education platform that aims to equip financial professionals and organisations with the necessary skills to remain competitive in a rapidly changing industry. Our leading training programmes, curated by global industry experts, help talent build skills to join the digital revolution in finance. CFTE’s courses are globally recognised with accreditations from ACT, IBF, CPD, SkillsFuture and ABS.

At CFTE, our mission resonates with every learner’s goals to rapidly advance in their career, to thrive in their next project or even to lead the disruption in finance with their own venture. To help you do this, CFTE gives you the tools you need to master the right skills in digital finance. We bring exclusive insights from leaders that are steering the developments in the financial sphere from global CEOs to disruptive entrepreneurs. With CFTE you don’t just learn what’s in the books, you live the experience by grasping real-world applications.

If you are looking for rich insights into how the Financial Technology arena is transforming from within, we can help you get the latest knowledge that will stir things up in your career. CFTE offers leading online programmes in digital finance, covering an expanse of topics like – Payments, AI, Open Banking, Platforms, Fintech, Intrapreneurship and more, that will help you conquer the financial technology landscape. With this expertise at your disposal, you will be on track to turbocharge your career.

You will be learning from a curated line-up of industry leaders, experts, and entrepreneurs hailing from Fortune 500 companies and Tech Unicorns, among others. They will each be presenting their knowledge and experience in the field of digital finance. No matter if you are embarking on a new journey or fortifying your role, these lecturers and guest experts will guide you through the perspective of established institutions like – Starling Bank, Wells Fargo, tech giants like – Google, IBM, successful startups such as – Kabbage or Plaid, among many more!