What is Marketing & Communications in Fintech?
The Marketing and Communications team are responsible for the activities that engage with the Fintech’s current and potential customers, building a strong relationship with them, as well as promoting the product to a wider audience. The nature of this role can vary greatly, from more creative tasks, such as copywriting, creating digital marketing campaigns and materials, to more analytical tasks, such as designing marketing automation flows or CRM integration.
The pay scale for Marketing & Communications range from $41k to $149K per annum. Qualifications for these roles include bachelor’s degree in a relevant field is sometimes required. Typically, previous extracurricular or professional experiences in a similar position is required.
To learn more on the how to thrive in product management roles in Fintech, read more here.
Top skills to to work in Marketing & Communications in 2022
Marketing & Communications roles in Fintech require one to be equipped in:
- Hard skills such as Microsoft suite, marketing automation, web analytics etc.
- Soft skills such as communications skills, Cross-functional collaboration etc.
- Mindset such as customer centricity, attention to detail etc.
- Industry Knowledge such as professional experience, understanding Fintech trends etc.
Is work experience needed to to work in Marketing & Communications?
Experience in similar roles are quite important in Fintech or tech companies. In Marketing & Communications roles are responsible for the activities that engage with the Fintech’s current and potential customers, building a strong relationship with them, as well as promoting the product to a wider audience. The nature of this role can vary greatly, from more creative tasks, such as copywriting, creating digital marketing campaigns and materials, to more analytical tasks, such as designing marketing automation flows or CRM integration. However, these alone are not enough as certifications in the specific roles are mostly sought after in job descriptions.
How to become a Marketing & Communications ideal candidate in Fintech?
Certifications: Undergraduate degree are sometimes required in sales, marketing or communications, however, professional experience is highly sought after.
Experience: Experience in similar roles across industry are quite sought after especially in technical experience of software may require a candidate being aware of the company’s operations or the industry knowledge.
Skills: While hard skills and industry knowledge is important in getting interviews and jobs. Soft skills and mindsets go a long way in building your Fintech career.
Top Marketing & Communications roles in Fintech
Growth Marketer
This is typically not an entry-level position and requires previous professional experiences in a similar role. Growth marketing is a highly analytical and data-driven for this reason, methods such as A/B testing are also commonly used.
Communications
Prerequisites for this role will vary depending on seniority, however, having a relevant professional background is standard. For entry-level positions, these skills can be gained through extracurricular activities or projects. A bachelor’s degree in communications or journalism could be an asset during the application process, however, it usually isn’t a requirement.
Copywriter
Copywriting is seldom an entry-level position in FinTech, therefore, previous professional experience in the field is usually required. An interest in UX and UX-writing is also beneficial. A university degree is not a common requirement, however, degrees in essay-based degrees such as English or History might be an asset. Instead of academic qualifications, employers will typically ask for examples of previous work. Finally, knowledge and interest in Fintech is highly desirable
CRM
Typically, a minimum of 2-3 years experience of working with CRM & Marketing Automation is required as well as a BA degree. A bachelor’s degree in Information Technology, Business and Marketing or any other related fields is an advantage but fundamentally, a university degree is required regardless of the discipline.
Performance Marketing
Prerequisites for performance marketing include at least 3+ years of experience designing for marketing campaigns with a Bachelor’s degree or equivalent practical experience. Those in performance marketing have a strong understanding of analytics, testing and metrics, as well as a good knowledge of other markets.
Marketing Automation
Prerequisites for entry level positions include 3+ years experience working within CRM & Marketing Automation and
other analytical tools to ensure customer understanding and campaign results. For managerial roles, 5+ years of experience is usually required. A Bachelor’s degree with a focus in Marketing, Information Systems is desirable but any discipline is acceptable.
Conclusion
These roles offer opportunities from entry level to senior positions with companies mostly interested with professional experience or a bachelor’s degree. Understanding a company’s specific needs and the skills required in your role goes a long way in switching industries or Fintech sectors for Marketing & Communications roles. Read more here
