CFTE Fintech 50: 5 Years in Fintech – Wealthfront

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The “Fintech 50: 5 Years in Fintech” is CFTE’s most ambitious project to date, and we have put together a comprehensive report detailing the fate of the top 50 Fintech firms back in 2014, and how they have fared in the five years since. We will be publishing a series of daily snapshots, focusing on one company and the milestones they have achieved. 
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Wealthfront is a robo advisory firm and can be categorised as a growing company in this vertical. Back in 2014, it was one of the leading robo advisors in the space. Even then, the robo advisor market was considered crowded, but Wealthfront quickly reached US$1 billion in assets under management to be one of the standout players in the industry. It only targeted US consumers and has continued to maintain this practice today, with all clients required to be US citizens and residents.

While other robo advisors have moved on to a B2B model, Wealthfront continues to focus on the US domestic B2C market but has also expanded its services to include freemium financial planning and FDIC insured money market accounts. This is also reflected in its growth milestones over the past five years. As of this year, it has around US$13.5 billion worth of assets under its management, having consistently recorded a steady increase year-on-year. This also cements its status as one of the top two robo advisors in the US today, along with Betterment.

In terms of investment, Wealthfront has been doing very well, having secured five rounds of funding to date. Its latest Series E round managed to raise US$75 million from Tiger Global Management, having previously raised US$126.5 million in the four rounds prior. This brings its cumulative total up to US$201.5 million.

To read more about the other companies, click here to get a free copy of the Fintech 50: 5 Years in Fintech report.


About CFTE

We are a platform supported by senior leaders from the largest institutions, startups and universities. We address the needs of professionals in finance to upskill in a rapidly changing industry being transformed by emerging technologies. More than 50,000 participants learn from our online courses, such as AI in Finance, Fintech Foundation or Extrapreneurship, a mini-MBA with fast growing startups such as Revolut or Shift Technology.

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The Centre for Finance, Technology & Entrepreneurship (CFTE) is a global education platform that aims to equip financial professionals and organisations with the necessary skills to remain competitive in a rapidly changing industry. Our leading training programmes, curated by global industry experts, help talent build skills to join the digital revolution in finance. CFTE’s courses are globally recognised with accreditations from ACT, IBF, CPD, SkillsFuture and ABS.

At CFTE, our mission resonates with every learner’s goals to rapidly advance in their career, to thrive in their next project or even to lead the disruption in finance with their own venture. To help you do this, CFTE gives you the tools you need to master the right skills in digital finance. We bring exclusive insights from leaders that are steering the developments in the financial sphere from global CEOs to disruptive entrepreneurs. With CFTE you don’t just learn what’s in the books, you live the experience by grasping real-world applications.

If you are looking for rich insights into how the Financial Technology arena is transforming from within, we can help you get the latest knowledge that will stir things up in your career. CFTE offers leading online programmes in digital finance, covering an expanse of topics like – Payments, AI, Open Banking, Platforms, Fintech, Intrapreneurship and more, that will help you conquer the financial technology landscape. With this expertise at your disposal, you will be on track to turbocharge your career.

You will be learning from a curated line-up of industry leaders, experts, and entrepreneurs hailing from Fortune 500 companies and Tech Unicorns, among others. They will each be presenting their knowledge and experience in the field of digital finance. No matter if you are embarking on a new journey or fortifying your role, these lecturers and guest experts will guide you through the perspective of established institutions like – Starling Bank, Wells Fargo, tech giants like – Google, IBM, successful startups such as – Kabbage or Plaid, among many more!