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	<title>financial technologies Archives - CFTE</title>
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	<title>financial technologies Archives - CFTE</title>
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	<item>
		<title>Why should you take Fintech Masters at Singapore?</title>
		<link>https://blog.cfte.education/why-should-you-take-fintech-masters-at-singapore/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-should-you-take-fintech-masters-at-singapore</link>
					<comments>https://blog.cfte.education/why-should-you-take-fintech-masters-at-singapore/#respond</comments>
		
		<dc:creator><![CDATA[Kelly Wijaya]]></dc:creator>
		<pubDate>Tue, 18 Jan 2022 13:10:43 +0000</pubDate>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[financial technologies]]></category>
		<category><![CDATA[masters]]></category>
		<category><![CDATA[Singapore]]></category>
		<guid isPermaLink="false">https://blog.cfte.education/?p=22817</guid>

					<description><![CDATA[<p>If banking, finance and technology had a baby, it would be Fintech. The Covid-19 pandemic has accelerated the fintech industry &#8230; <a href="https://blog.cfte.education/why-should-you-take-fintech-masters-at-singapore/" class="btn btn-readmore">Read More <span class="screen-reader-text"> "Why should you take Fintech Masters at Singapore?"</span></a></p>
<p>The post <a href="https://blog.cfte.education/why-should-you-take-fintech-masters-at-singapore/">Why should you take Fintech Masters at Singapore?</a> appeared first on <a href="https://blog.cfte.education">CFTE</a>.</p>
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<p>If banking, finance and technology had a baby, it would be Fintech. The Covid-19 pandemic has accelerated the fintech industry to become one of the most interesting and highest-paying job opportunities in the world. It is booming around the world, including Singapore (the tech heart of Asia). With this huge demand, they require fintech experts to work on these smart development and blockchain engineering projects. Global investment in FinTech has been so active in recent years that the Monetary Authority of Singapore has launched an initiative, the FinTech and Innovation Group, and pledged to spend hundreds of millions of Singapore dollars to develop the FinTech sector in Singapore. That is why it is good to learn the fintech foundation skills for growing entrepreneurs to create potential unicorn fintech startups.</p>



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<h2 class="wp-block-heading">But Is it Worth Working in Fintech?</h2>



<p>If you are into digital innovative ideas to improve financial services&#8230; then yes!! Traditional companies like DBS and OCBC are now taking part of this new momentum and are integrating to produce digital payment services and features such as Paylah and Paynow! Those organisations will have extend subsidiaries that focus on migrating to tech. We are seeing this improvement as well in physical banks from SMS-Queeue Numbers to automate ATM Machines. Also <a href="https://www.glassdoor.com/Salaries/singapore-fintech-salary-SRCH_IL.0,9_IM1123_KO10,17.htm#:~:text=The%20average%20salary%20for%20a%20Fintech%20is%20%24108%2C000%20in%20Singapore%2C%20Singapore." target="_blank" rel="noreferrer noopener">salary</a> ranges from S$104,000 to S$108,000 for Fintech jobs in Singapore. You can find various <a href="https://www.jobstreet.com.sg/en/job-search/fintech-jobs/">Fintech jobs</a> at various job sites such as Jobstreet and Glassdoor. To get you started on moving towards this digital path, below are a few suggestions for the top master programmes in Singapore to study Fintech.</p>



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<h2 class="wp-block-heading"><strong>Here are the Top 5 Master in Financial Technology Programme:</strong></h2>



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<h3 class="wp-block-heading"><strong>National University of Singapore (NUS):</strong> <a href="https://scale.nus.edu.sg/programmes/graduate/msc-in-digital-financial-technology" target="_blank" rel="noreferrer noopener">Msc in Digital Financial Technology</a></h3>



<p><strong>Total Duration/Total Fee = 18 Months (Full-time)/S$62,000</strong></p>



<p>This new flagship graduate programme in FinTech is designed to help students build a strong foundation in computing and finance, and features a range of elective modules organised along 3 tracks: Computing Technologies, Financial Data Analytics and Intelligence, and Digital Financial Transactions and Risk Management. The programme is intended primarily to help prepare graduates for challenging but rewarding careers as AI software developers, data scientists, FinTech security specialists, financial quantitative analysts and other similar professions in financial institutions or FinTech firms</p>



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<h3 class="wp-block-heading">Nanyang Technology University (NTU): <a href="https://www.ntu.edu.sg/spms/about-us/mathematics/grad/msc-in-financial-technology" target="_blank" rel="noreferrer noopener">Msc in Financial Technology</a></h3>



<p><strong>Total Duration/Total Fee = 12 Months (Full-time)/S$55,000</strong></p>



<p>The Master of Science in FinTech hosted by the School of Physical and Mathematical Sciences. The curriculum is built on Data Science, AI, and IT, and provides students with the FinTech skills necessary to navigate the changing landscape of the finance industry. Students will choose a specialisation either Digital Financial Services (DFS) or Intelligent Process Automation (IPA) that will help to develop in-depth mastery of disruptive technologies in finance, including financial automation, financial cryptography, and digital financial service.</p>



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<h3 class="wp-block-heading">Singapore Management University (SMU): The Master of IT in Business (FTA) <a href="https://scis.smu.edu.sg/master-it-business/financial-technology-and-analytics-track/curriculum" target="_blank" rel="noreferrer noopener">Financial Technology &amp; Analytics Track</a></h3>



<p><strong>Total Duration/Total Fee = 12 Months (Full-time) &amp; 24 Months (Part-time)/S$51,360</strong></p>



<p>The industry-acclaimed MITB Financial Technology &amp; Analytics (FTA) programme prepares and develops graduates and professionals with the financial technology and analytics skills that are highly demanded by the world of finance. The courses involved specialisation in Analytics Technology &amp; Applications, Fintech, Digital Transformation, IT Management and a practicum that involve either doing an internship or capsule project. Students must complete and pass a total of 15 Course Units (CUs) with a minimum cumulative Grade Point Average (GPA) of 2.5 to graduate with the MITB degree.<a href="https://scis.smu.edu.sg/master-it-business/scholarship" target="_blank" rel="noreferrer noopener"> Scholarships and discounts</a> are available as well for locals and foreign applicants.</p>



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<h3 class="wp-block-heading">Singapore Institute of Management (SIM) &amp; Goldsmith, University of London: <a href="https://www.simge.edu.sg/programme/master-of-science-in-data-science-and-financial-technology/">Msc in Data Science and Financial Technology</a></h3>



<p><strong>Total Duration/Total Fee = 24 Months (Part-time)/S$41,600</strong></p>



<p>This innovative programme will provide graduates with in-demand quantitative and analytical skills necessary to embark on a successful career in FinTech or in the financial services sector. The Data Science and Financial Technology programme combines the technology from big data and analytics, mobile computing and modern financial services. Goldsmiths’ Computing Department believes that the critical factor in the study is learning by doing and experimenting. The required modules and an applied project will allow the student to gain a strong foundation of knowledge, as well as practical experience and the opportunity to tailor learning to meet individual career ambition.</p>



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<h3 class="wp-block-heading">Amity Global Institute Singapore &amp; University of Stirling: <a href="https://www.amitysingapore.sg/program/masters/master-of-science-financial-technology-fintech/">Msc of Science in Financial Technology</a></h3>



<p><strong>Total Duration/Total Fee = 12 Months (Full-time)/S$20,000</strong></p>



<p>MSc Financial Technology aims to give you the knowledge and skills required to work in the new and emerging fintech sector. You’ll be taught innovation management techniques to immediately make a difference in any organisation or company you work for. Graduates will be able to design and implement software applications that will take advantage of the new open banking regulations. You will be able to gain data analytics and machine learning skills required by new data driven models of financial services provision. The course is delivered via lectures, seminars, workshops, business games (debates), practical projects and independent study to support learning and increase employability.</p>



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<h2 class="wp-block-heading">Alternatively,</h2>



<p>if you do not have the time, that is completely understandable! Working as a professional for a full-time job takes much commitment and balancing with Masters may be difficult. There are more flexible options as well to learn Fintech such as joining e-learning <strong>CFTE certified Fintech courses</strong>. CFTE is a well-known UK Fintech Specialisation Course toolkit covering from <a href="https://courses.cfte.education/payments-in-digital-finance-specialisation-sg/" target="_blank" rel="noreferrer noopener">Payments in Digital Finance</a> to <a href="https://courses.cfte.education/open-banking-and-platforms-in-finance-specialisation/" target="_blank" rel="noreferrer noopener">Open</a><a href="https://courses.cfte.education/open-banking-and-platforms-in-finance-specialisation-sg/#eligibility" target="_blank" rel="noreferrer noopener"> </a><a href="https://courses.cfte.education/open-banking-and-platforms-in-finance-specialisation/" target="_blank" rel="noreferrer noopener">Banking</a> and <a href="https://courses.cfte.education/ai-in-finance-specialisation/" target="_blank" rel="noreferrer noopener">Artificial</a><a href="https://courses.cfte.education/conversational-ai-for-finance-course-online-course-sg/"> Intelligence</a> where you will be taught by professionals and experts from the financial and tech service industries. Plus we are offering <strong>80-90% subsidy</strong> for the Courses listed above to <strong>Singaporean Residents and Permanent Residents</strong>. For Non-Singaporean citizens, there are available discounts, even options for a monthly instalment and bundle packages for flexible payments.</p>



<figure class="wp-block-table is-style-regular"><table class="has-subtle-pale-pink-background-color has-fixed-layout has-background"><thead><tr><th><strong>Overview</strong></th><th><strong>Masters in Fintech</strong></th><th><strong>CFTE Fintech Courses</strong></th></tr></thead><tbody><tr><td><strong>Cost</strong></td><td>S$20,000 &#8211; S$65,000</td><td>S$250 (After 80-90% subsidy)</td></tr><tr><td><strong>Duration</strong></td><td>1-2 Years</td><td>3 Months</td></tr><tr><td><strong>Location</strong></td><td>Hybrid</td><td>Remote</td></tr><tr><td><strong>Difficulty Level</strong></td><td>Moderate</td><td>Easy</td></tr><tr><td><strong>Pace</strong></td><td>Intensive</td><td>Self-pace</td></tr></tbody></table><figcaption>                                                          </figcaption></figure>



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<h2 class="wp-block-heading">Conclusion</h2>



<p>Overall, fintech jobs is the new thing and area that is going to stay and grow for years to come.&nbsp; Many fintech companies are small start-ups so business and entrepreneurial skills are important.&nbsp; Fintech is a disruptive technology, bringing great changes to the ways that banks and insurance companies operate. Click <a href="https://blog.cfte.education/best-fintech-courses-in-singapore-2021/">here</a> if you want to find out about other fintech courses in Singapore. You can also find out the top fintech-ranking companies <a href="https://courses.cfte.education/ranking-of-largest-fintech-companies/">here</a>.</p>



<figure class="wp-block-image size-large"><a href="https://courses.cfte.education/our-online-courses/"><img fetchpriority="high" decoding="async" width="1024" height="284" src="https://blog.cfte.education/wp-content/uploads/2022/01/The-Fintech-Job-Report-5-1024x284.png" alt="" class="wp-image-22830" srcset="https://blog.cfte.education/wp-content/uploads/2022/01/The-Fintech-Job-Report-5-1024x284.png 1024w, https://blog.cfte.education/wp-content/uploads/2022/01/The-Fintech-Job-Report-5-300x83.png 300w, https://blog.cfte.education/wp-content/uploads/2022/01/The-Fintech-Job-Report-5-768x213.png 768w, https://blog.cfte.education/wp-content/uploads/2022/01/The-Fintech-Job-Report-5.png 1300w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
<p>The post <a href="https://blog.cfte.education/why-should-you-take-fintech-masters-at-singapore/">Why should you take Fintech Masters at Singapore?</a> appeared first on <a href="https://blog.cfte.education">CFTE</a>.</p>
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		<title>In 2020, Revolut had more downloads than Monese, Starling and Atom Bank Combined</title>
		<link>https://blog.cfte.education/in-2020-revolut-had-more-downloads-than-monese-starling-and-atom-bank-combined/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=in-2020-revolut-had-more-downloads-than-monese-starling-and-atom-bank-combined</link>
		
		<dc:creator><![CDATA[Urvi Bathia]]></dc:creator>
		<pubDate>Wed, 27 Jan 2021 09:44:37 +0000</pubDate>
				<category><![CDATA[Open Banking]]></category>
		<category><![CDATA[Payments]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[CFTE Blog]]></category>
		<category><![CDATA[CFTE Research]]></category>
		<category><![CDATA[challenger banks]]></category>
		<category><![CDATA[financial technologies]]></category>
		<guid isPermaLink="false">https://blog.cfte.education/?p=16408</guid>

					<description><![CDATA[<p>The 2008 crisis made the world lose hope in the banking sector that was dominated by a few big banks. &#8230; <a href="https://blog.cfte.education/in-2020-revolut-had-more-downloads-than-monese-starling-and-atom-bank-combined/" class="btn btn-readmore">Read More <span class="screen-reader-text"> "In 2020, Revolut had more downloads than Monese, Starling and Atom Bank Combined"</span></a></p>
<p>The post <a href="https://blog.cfte.education/in-2020-revolut-had-more-downloads-than-monese-starling-and-atom-bank-combined/">In 2020, Revolut had more downloads than Monese, Starling and Atom Bank Combined</a> appeared first on <a href="https://blog.cfte.education">CFTE</a>.</p>
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<p>The 2008 crisis made the world lose hope in the banking sector that was dominated by a few big banks. The long reign of incumbent banks was bound to be challenged to facilitate greater transparency and competition. It wasn’t long after 2008, that some upstarts seized the opportunity. The world saw the rise of a new bank here to disrupt the aged-old incumbents &#8211; the challenger bank.&nbsp;</p>



<p>Challenger banks or neobanks, have a trait that sets them apart from their traditional counterparts &#8211; their focus on digital technology and online customer experience. Although the digitalisation of banks has been gaining momentum over the years, challenger banks have more than often been the conceptual pioneers. Traditional banks still need to learn how to harness the power of technology to provide true customer-centric experiences and adapt to the dynamics of a new world.</p>



<p>In the UK, challenger banks experienced a steady flow of investments despite a drop in 2019, which quickly recovered in 2020. There have been 24 fundraisings announced for 18 challenger banks in the last year, with a total of&nbsp; 787 million secured till november. Out of these, 77% of equity raised went to three main challengers: Revolut, Monzo and Starling Bank. Apart from these, Monese, a London-based challenger is picking up reach and traction across the European market as well. To add to the list of the UK challengers, there is one more bank that also secured a significant investment this year &#8211; Atom Bank. Since the bank took the B2B route, it has a comparatively low profile, but it still represents the essence of the neobank market.</p>



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<h2 class="wp-block-heading">Which UK challenger bank apps were downloaded the most in 2020?</h2>



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<figure class="wp-block-image size-large coblocks-animate" data-coblocks-animation="slideInBottom"><img decoding="async" width="1024" height="805" src="https://blog.cfte.education/wp-content/uploads/2021/01/Upskilling-Urgency-18-1-1024x805.png" alt="UK challenger bank app downloads worldwide in 2020 - CFTE Graph" class="wp-image-16413" srcset="https://blog.cfte.education/wp-content/uploads/2021/01/Upskilling-Urgency-18-1-1024x805.png 1024w, https://blog.cfte.education/wp-content/uploads/2021/01/Upskilling-Urgency-18-1-300x236.png 300w, https://blog.cfte.education/wp-content/uploads/2021/01/Upskilling-Urgency-18-1-768x604.png 768w, https://blog.cfte.education/wp-content/uploads/2021/01/Upskilling-Urgency-18-1-1536x1207.png 1536w, https://blog.cfte.education/wp-content/uploads/2021/01/Upskilling-Urgency-18-1-2048x1610.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



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<p>With investments pouring into the dynamic challenger bank landscape, the intensifying competition is leading to banks fighting for the attention of users. So how do some of the leading UK challenger banks stack up against each other?</p>



<p>To help identify which UK challenger bank applications were the most sought after by customers, we dug into the number of applications downloaded worldwide for some of the leading UK banks across IOS and Android until June 2020.&nbsp;</p>



<p>The data revealed that Revolut topped the charts with <strong>2.7 million</strong> downloads, a figure that is <strong>3 times </strong>more than Monzo, the next leading bank, with <strong>916 thousand</strong> downloads. The next few banks to make the list in terms of leading downloads are Monese with <strong>570 thousand </strong>downloads, Starling with <strong>461 thousand</strong> downloads and Atom bank with <strong>22 thousand</strong> downloads. Though these banks are true industry disruptors, the combined downloads of all 3 banks: Monese, Starling and Atom bank are <strong>less than half than that of Revolut</strong>. The neobank prodigy, Revolut’s rate of acceleration into the market is strikingly evident from the data.</p>



<p>David Brear, the chief executive of 11:FS while talking about Revolut’s successful download metrics said, “While downloads do not equate directly to new customers, the fact that they are more than Monzo and Starling combined nearly every month speaks to their continual impact on the industry.”.</p>



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<h2 class="wp-block-heading">What’s the secret to the leading challenger banks’ success?</h2>



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<p>The figures crowned Revolut victorious, but what has the leading challenger done to climb to success? Revolut’s success can be attributed to its rapid expansion overseas, that has led to the bank propping up in 36 countries, a number that barely compares to other UK challenger banks. Monzo, though falls short of Revolut’s worldwide penetration with expansion only into the US apart from the UK &#8211; it has seen significant success in its home country, with one in every 20 adults in the UK having a Monzo account. While Starling and Monese focused on establishing operations across Europe last year, Monese has been doing things differently. Monese has managed to reach a significant number of downloads as its focus is not the regular challenger bank’s target &#8211;&nbsp; millennials. It has focused on reaching a market that has a real need &#8211;&nbsp; those underserved by the financial market, primarily migrants.</p>



<p>Utilities provided by neobanks are another reason why some banks are attractive in comparison to others. This is why customers just can’t get enough of Revolut. It has an irresistible offering of a plethora of functionalities. The fintech Unicorn offers customers about <strong>794 distinct functionalities</strong>, this is <strong>almost double of that offered by</strong> <strong>Monzo</strong> (377), <strong>Monese</strong> (385) or&nbsp; <strong>Starling</strong> (374). Atom is the only bank that lags significantly in accelerating its functional capabilities, with just 64 functions.</p>



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<figure class="wp-block-image size-large coblocks-animate" data-coblocks-animation="slideInBottom"><img decoding="async" width="1024" height="536" src="https://blog.cfte.education/wp-content/uploads/2021/01/Thumbnail-Blogs-2-13-2-1024x536.png" alt="Comparison of total number of app functionalities offered by the leading UK challenger banks - CFTE Graph" class="wp-image-16412" srcset="https://blog.cfte.education/wp-content/uploads/2021/01/Thumbnail-Blogs-2-13-2-1024x536.png 1024w, https://blog.cfte.education/wp-content/uploads/2021/01/Thumbnail-Blogs-2-13-2-300x157.png 300w, https://blog.cfte.education/wp-content/uploads/2021/01/Thumbnail-Blogs-2-13-2-768x402.png 768w, https://blog.cfte.education/wp-content/uploads/2021/01/Thumbnail-Blogs-2-13-2.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



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<p>Though Atom has been slow to catch on in some aspects, it is winning in another &#8211; providing an exceptional customer experience by facilitating a seamless user journey. When the leading challenger banks were tested for their user journeys while activating an account, Atom topped the charts, followed by Revolut and Monese. Monzo and Starling were the two challengers that scored poorly on this metric and would need to ramp up operations to fix these crevices in their strong foundation.</p>



<p>Apart from these tangible benefits that place banks at the forefront of the banking revolution, there is another important element that needs to be factored into success &#8211; trust. As customers gain greater trust, they would be more willing to deposit greater sums of money with their bank. Revolut seems to be leading the way here as well. This is evident from the fact that customers are willing to deposit large sums of money into their Revolut accounts compared to other challenger banks. Revolut’s deposits average at £251.66 as compared to Monzo, with&nbsp; just £142 in 2018. Starling Bank seems to have the upperhand over Monzo as well, as its total deposits exceeded Monzo’s by over £100 million in 2018.</p>



<p>All-in-all customers flock to download applications that they can trust and are here to make their lives simpler and hassle free by keeping customer needs at the center of their value proposition.&nbsp;</p>



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<h2 class="wp-block-heading">How has COVID-19 thwarted the success of challenger banks?</h2>



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<p>Though challenger banks, being digital pioneers, should be the norm of the land in a digitally transformed COVID-19 world &#8211; these banks saw a decline in monthly downloads towards the end of 2020. Monthly downloads of Revolut plummeted from 8,00,000 at the beginning of the year to just 4,00,000 in November. Starling Bank witnessed this as well, though only slightly, as its downloads fell from 100,000 a month to 80,000 in April 2020.&nbsp;</p>



<p>This dramatic decline can be attributed to one key aspect &#8211; fidelity. Though we see some challenger banks have been able to garner greater trust as compared to their peers, they still have a lot of work to do to prove their reliability when compared against incumbents. The COVID-19 crisis helped bring to light that challenger banks may not be able to seduce a larger consumer base solely with their ‘innovations’ and fun user interfaces. It&#8217;s time they work towards establishing themselves as the banks that will stand strong during the bad times as well in order to foster sustainable success and profits.&nbsp;</p>



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<p class="has-text-align-center"><strong>Stay ahead of the curve with the latest knowledge in financial technology with CFTE&#8217;s Fintech Foundation Specialisation</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://blog.cfte.education/wp-content/uploads/2021/01/15-1024x576.png" alt="" class="wp-image-16430" srcset="https://blog.cfte.education/wp-content/uploads/2021/01/15-1024x576.png 1024w, https://blog.cfte.education/wp-content/uploads/2021/01/15-300x169.png 300w, https://blog.cfte.education/wp-content/uploads/2021/01/15-768x432.png 768w, https://blog.cfte.education/wp-content/uploads/2021/01/15-1536x864.png 1536w, https://blog.cfte.education/wp-content/uploads/2021/01/15.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



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<p>The post <a href="https://blog.cfte.education/in-2020-revolut-had-more-downloads-than-monese-starling-and-atom-bank-combined/">In 2020, Revolut had more downloads than Monese, Starling and Atom Bank Combined</a> appeared first on <a href="https://blog.cfte.education">CFTE</a>.</p>
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		<title>Can UK challenger banks ever replace incumbent banks as our primary bank account?</title>
		<link>https://blog.cfte.education/can-challenger-banks-ever-replace-incumbent-banks-as-our-primary-bank-account/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=can-challenger-banks-ever-replace-incumbent-banks-as-our-primary-bank-account</link>
		
		<dc:creator><![CDATA[Paul Putscher]]></dc:creator>
		<pubDate>Tue, 21 Jul 2020 12:05:03 +0000</pubDate>
				<category><![CDATA[Open Banking]]></category>
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		<guid isPermaLink="false">https://cfte.education/?p=14505</guid>

					<description><![CDATA[<p>CFTE took a look into our own books, researching which banks we are currently using the have our salary paid &#8230; <a href="https://blog.cfte.education/can-challenger-banks-ever-replace-incumbent-banks-as-our-primary-bank-account/" class="btn btn-readmore">Read More <span class="screen-reader-text"> "Can UK challenger banks ever replace incumbent banks as our primary bank account?"</span></a></p>
<p>The post <a href="https://blog.cfte.education/can-challenger-banks-ever-replace-incumbent-banks-as-our-primary-bank-account/">Can UK challenger banks ever replace incumbent banks as our primary bank account?</a> appeared first on <a href="https://blog.cfte.education">CFTE</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p><strong>CFTE took a look into our own books, researching which banks we are currently using the have our salary paid into. What we found is a strong trend towards UK challenger banks.</strong></p>



<p>In 2019, <a rel="noreferrer noopener" href="https://www.finextra.com/newsarticle/33845/monzo-hits-two-million-customer-milestone" target="_blank">Monzo hit a total of 2 million customers on its app, growing at over 30,000 account openings a week</a>. However, despite this, critics opine that such growth in the number of Monzo accounts does not call for celebration. After all, it is difficult to ascertain how many of these accounts are actually primary accounts. The app based bank themselves have in fact stated in their annual report that <a rel="noreferrer noopener" href="https://monzo.com/blog/2019/06/27/monzo-2019-annual-report" target="_blank">only 30% of their active users deposit at least £1,000 per month</a>.<br></p>



<h2 class="wp-block-heading" style="font-size:22px"><strong>The trend we hear: There is an increasing adoption of challenger banks’ services, but consumers remain unwilling to rely on them as primary bank accounts</strong></h2>



<p>Monzo is not alone. Such a phenomenon can be applied to the rest of the challenger banks as well. According to Propeller Insights, we see around <a rel="noreferrer noopener" href="https://www.computerweekly.com/news/252473368/Brits-moving-to-digital-banking-channel-faster-than-people-in-the-US?utm_source=Triggermail&amp;utm_medium=email&amp;utm_campaign=Post%20Blast%20bii-banking:%20UK%20adoption%20of%20online%20banking%20outpacing%20US%20%7C%20Goldman%20Sachs%20has%20extended%20%2410B%20of%20credit%20for%20Apple%20Card%20%7C%20Westpac%20to%20enter%20BaaS%20fray&amp;utm_term=BII%20List%20Banking%20ALL" target="_blank">72% of consumers</a> doing the majority of their banking online. However, <a rel="noreferrer noopener" href="https://www.businessinsider.com/uk-consumers-are-hesitant-to-use-neobanks-as-primary-banks-2019-11?r=US&amp;IR=T" target="_blank">as seen in Business Insider</a>, 51% of UK consumers still feel that neobanks are a riskier place to store their money as compared to traditional banks. Furthermore, 41% of them will opt to limit the amount of money that they deposit into a digital bank.&nbsp;<br></p>



<p>Therefore, it can be observed that consumers in the UK are more than willing to use the services of digital banks when it comes to smaller daily transactions, but hesitant to rely on them for crucial financial matters, such as the depositing of their salaries. Instead, incumbent retail banks remain the go-to for such matters. This is an issue for concern in challenger banks as the reduced deposit volume arising from the insufficient number of primary accounts in these banks results in lower profit margins.&nbsp;<br></p>



<p>CFTE, being an education platform which finds its roots in the UK, was extremely curious on whether such a common sentiment is true. Therefore, we decided to see if such a phenomenon takes place in our own company as well by looking at the sort codes provided by our UK employees for their salary deposits. The results are shown below:</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://blog.cfte.education/wp-content/uploads/2020/11/3-6-1024x1024.png" alt="" class="wp-image-16071" srcset="https://blog.cfte.education/wp-content/uploads/2020/11/3-6-1024x1024.png 1024w, https://blog.cfte.education/wp-content/uploads/2020/11/3-6-300x300.png 300w, https://blog.cfte.education/wp-content/uploads/2020/11/3-6-150x150.png 150w, https://blog.cfte.education/wp-content/uploads/2020/11/3-6-768x768.png 768w, https://blog.cfte.education/wp-content/uploads/2020/11/3-6-1536x1536.png 1536w, https://blog.cfte.education/wp-content/uploads/2020/11/3-6-2048x2048.png 2048w, https://blog.cfte.education/wp-content/uploads/2020/11/3-6-331x331.png 331w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading" style="font-size:25px"><strong>Results</strong></h2>



<p>Our findings show that our UK employees use a wide variety of banks as their primary account. Out of the 60 UK employees we have,13 banks were used. Indeed, the majority of CFTE’s UK employees still opt for traditional incumbents (55%), such as Barclays, HSBC, NatWest, Nationwide, Lloyds, Santander, First Direct, TSB and Halifax. However, it is also noteworthy that the incumbent banks only won by a minimal margin of 10%.<br></p>



<p>Interestingly, there are actually quite a number of employees who have their salaries deposited into challenger banks (45%), such as Revolut, Monzo, Monese and Starling. Contrary to popular belief, quite a large proportion of our employees are already utilizing challenger banks as their primary accounts.</p>



<p>Of course, these numbers need to be taken with a grain of salt since these CFTE employees are younger than the average and all live in London. Moreover, even if they were not all Fintech aficionados when they joined CFTE, they were certainly more aware of challenger banks than the average. Depending on one’s view, these results could be seen as a canary in a coal mine or just a random fact.</p>



<h2 class="wp-block-heading" style="font-size:26px"><strong>Challenger banks are not so far behind</strong></h2>



<p>Challenger banks have already won the hearts of many with the greater convenience that they provide to consumers. While many consumers still may opt to use traditional banks as their primary accounts, challenger banks are also increasingly being adopted as primary accounts as well. Some of the challenger banks today are also being rolled out by the incumbents, with examples including <a href="https://www.cnbc.com/2020/01/13/goldman-sachs-150-year-old-bank-stakes-its-future-on-a-mobile-app.html" target="_blank" rel="noreferrer noopener">Marcus rolled out by Goldman Sachs</a> and <a href="https://www.euromoney.com/article/b19xm3g9v8rjxq/hello-bank-bnp-paribas-creates-a-paneuropean-digital-brand" target="_blank" rel="noreferrer noopener">Hello bank! which was launched by BNP Paribas</a>.<br></p>



<p>To catch up to the incumbent banks, challenger banks now need to work on winning the trust of more consumers. It is particularly imperative that challenger banks ensure that their digital infrastructure —given that they do not have brick and mortar branches like incumbents— are well-secured and free from data breaches. Incidents like the <a href="https://www.cnbc.com/2019/10/17/digital-bank-chime-goes-dark-for-millions-of-customers.html" target="_blank" rel="noreferrer noopener">service outages by Chime</a> in 2019 will only further erode the trust that consumers have in neobanks and should be avoided. Furthermore, challenger banks can also look into collaborations with incumbent banks in order to build greater credibility for themselves.<br></p>



<p>In time to come, should challenger banks be able to build stronger trust with its consumers as well, the high usage of digital banking by UK consumers today shows that they are open and ready to put more of their financial matters in the hands of these neobanks. After all, based on CFTE’s findings, it can be seen that the number of employees using incumbent banks for their primary bank account is only marginally higher than those using challenger banks.<br></p>



<h2 class="wp-block-heading" style="font-size:26px"><strong>Final food for thought: The definition of a primary bank account is changing</strong></h2>



<p>Lastly, in today’s highly saturated finance scene where consumers have the choice of multiple incumbent and challenger banks, CFTE would also like to recognise that the definition of a primary account is no longer merely the bank that one has his/her salary deposited into. It is perfectly imaginable that consumers have multiple bank accounts for different purposes in their lifestyles. Therefore, an account that has your salary paid may simply serve as a transactional account and not one that you use the most for your daily purchases.<br></p>



<p>In such a changing landscape, both incumbent and challenger banks need to recognise the place that they stand in the lifestyles’ of their consumers and resolve to fill in the gaps in their user journey. Banks who neglect their consumers will eventually be eliminated by the competition as consumers are increasingly spoilt for choice today, <a href="https://www.finextra.com/blogposting/16804/why-delivering-personalised-communications-is-a-must-in-financial-services" target="_blank" rel="noreferrer noopener">desiring for greater personalised banking services</a>. Challenger or incumbent, it seems that ultimately, a bank which understands its consumers will win its consumers over.</p>



<p>If you would like to find out more about challenger banks and how they started thriving, do check out <a href="https://my.cfte.education/bundles/fintech-specialisation" target="_blank" rel="noreferrer noopener">CFTE’s FinTech specialisation</a>. Learn from distinguished lecturers, such as Andrei Kirilenko, Director of the Centre for Global Finance and Technology at Imperial College London, and Janos Barberis, Founder of Supercharger FinTech Accelerator. Through the courses, you will also gain an understanding about the significance of challenger banks and how they distinguish themselves from their incumbent competitors.</p>



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